Announcement: Morpurgo’s Tales from Shakespeare
Morpurgo’s Tales from Shakespeare by Michael Morpurgo is a stunning retelling of ten of Shakespeare’s most popular plays. Read More
News
Books Up North Podcast
Listen to Michael Morpurgo's exclusive interview with the Books Up North Podcast. Read More
Name the Nethercott Duck competition!
Enter the competition to name the Nethercott duck! Read More
New publication!: A Song of Gladness
Travel the globe in this beautiful, inspiring journey through the animal kingdom, which encourages children to value the natural world and their place within it. From two of today's most celebrated children's book creators. Read More
Spring is almost here!
Signs of spring are finally coming to the farm, and we are sharing these wonderful photos by Nethercott Farm operations manager Adam Bratt. … Read More
Did you miss the Virtually King’s talk? Catch up here!
Watch Michael talk about his charity, Farms for City Children, as part of Virtually King’s week here:… Read More
The Little Prince Readings
Catch up with every episode of the beautiful story The Little Prince, read by Michael Morpurgo and friends Read More
Lockdown Reads with Book Aid International
Find out which 3 books Michael would choose for lockdown if he had a limit! Read More
Listen to Michael Read for the Hands Up Foundation
Watch Michael's reading of his own short story, The Kites Are Flying, in support of the Hands Up Foundation. Read More
“Every child has the right to a life-enhancing experience”
Read Michael’s latest article on the impact of lockdown, connection with nature, and why children need the freedom of outdoor experiences now. Full article available on School Travel Organiser here. Read More
Upcoming Festivals!
Find out all of the latest news on Michael's involvement with festivals across the UK Read More
Michael Morpurgo on his haven
Read this article Michael has written for the Daily Mail on the six things he loves about his haven, the tea house in his garden on the edge of Dartmoor. Read More
Michael Morpurgo Newsletter
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Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
- You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
- You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
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Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
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Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
- A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
- A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
- An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
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The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
- When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.